You can find me building my business between cutting the crust off of nutella sandwiches, preparing bubble baths and reading bedtime stories. No matter where you’re at on your entrepreneurial journey, we probably have more in common than you think.

Founding Identité in 2023 was a pivotal moment in my styling career fueled by purpose and the pursuit of authenticity. Identité isn’t just a business – it’s my second baby – birthed out of belief that every woman deserves to feel confident, beautiful, and unapologetically herself. Identité strives to be a safe, supportive space where women of all backgrounds, sizes and ages feel seen, valued and celebrated for being who they are. Together, we’ll rewrite your personal identity story, one outfit at a time.

Hi, I’m Ali - The COLOR SEASON EXPERT OF BOSTON who HASN'T stopped playing dress-up since the early 90’s.

Meet The Founder