She’s ready for that glow up.

your style is calling

at identité, we create polished style for fashion-forward females through Color

A style as scroll stopping as your brand, ensembles as moving as your mission, and outfits as unique as you are.

your wardrobe needs

Our luxury Color Season Analysis packages are designed with heart and intention to help you strengthen your style identity and ensure you stand out. Not to mention, they’re proven to flatter your figure and boost your confidence.

Let your style be the thing they remember you by

you deserve to be remembered...

With Identité, your first-impressions become the foundation to your life-long reputation. Let your best colors make a statement for you.

color Season analysis

AS SEEN IN  AS SEEN IN AS SEEN IN AS SEEN IN AS SEEN IN

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You can find me building my business between cutting the crust off of Nutella sandwiches, preparing bubble baths and reading bedtime stories. No matter where you’re at on your style journey, we probably have more in common than you think.

Founding Identité in 2023 was a pivotal moment in my styling career fueled by purpose and the pursuit of authenticity. Identité isn’t just a business – it’s my second baby – birthed out of belief that every woman deserves to feel confident, beautiful, and unapologetically herself. Identité strives to be a safe, supportive space where women of all backgrounds, sizes and ages feel seen, valued and celebrated for being who they are. Together, we’ll rewrite your personal identity story, one color at a time.

Hi, I’m Ali - THE COLOR SEASON EXPERT OF BOSTON WHO HASN'T stopped playing dress-up since the early 90’s.

Meet The Founder

you’ll only toss into the back of your closet never to be seen again. The outfits you create with Identité will be a true reflection of you. We strive for sophistication over sex appeal, timelessness over trendiness. You are a modern socialite, now let’s start styling you like one.

Say au revoir  to the trendy colors of the season

If Identité were a weekday, you could call us casual Fridays for the high-society.

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Helping women express their style STORY/ mission / and vision.